7 years in book e-commerce

12 years in marketing & PR

12 years in creative writing

Let's build your author platform and spread the word. 

My industry areas of expertise are: adult literary fiction, memoir, essay collections, business, natural health and wellness, and food writing. 

I work with debut and established authors, self-published and traditionally published books, and I would love to team up with your publisher’s marketing and publicity team.

Contact me to schedule a free consultation. Now accepting clients for 2019-2020 book launches.

 

MARKETING AND PUBLICITY CONSULTING

Investment: varies per project

Timeline: launch marketing and PR should begin at least 6 months prior to your book’s release. other projects can start anytime.

WHAT YOU NEED TO KNOW: 

Open to debut and established authors. ALL CONSULTING AGREEMENTS INCLUDE: prep questions, a working Google Doc "master plan" that we add to with each session, creative strategy development, regular meeting times, consulting and implementation, a recording/notes from each meeting, and next step recommendations.

HOW I HELP AUTHORS & LITERARY ORGANIZATIONS:

  • Author/organization brand positioning & messaging

  • Book positioning and messaging

  • Readings & events strategy and coordination & setup

  • Reviews and influencer strategy: traditional, book blog tours, social outreach

  • Self-publishing campaigns from start to finish

  • Author Squarespace custom website design and Leadpages design

  • Social media platform strategy, set-up and maintenance/training

  • Email marketing strategy, set-up and maintenance/training

  • Marketing strategy and management: advertising, partnerships, giveaways, sales, user-generated content, direct mail, social, email, and more

  • Literary publicity strategy and management: media and press kit, galley and ARC distribution, press list creation, outreach, event and appearance coordination, book tour scheduling, and more

 

PAST & RECENT CLIENTS

Jodi Rhoden - author of Cake Ladies and a forthcoming memoir, My Life in Cake

Will Wise - author of Ask Powerful Questions

Christine Kane - author of The Complete Guide to Vision Boards

Berit Ellingsen - author of Not Dark Yet and Vessel and Solsvart

The Passed Note - Young Adult literary magazine

Dr. Gus Vickery - author of Authentic Health

Maryedith Burrell - actress, documentarian and author

Bill Treasurer & John Havlik - co-authors of The Leadership Killer: Reclaiming Humility in an Age of Arrogance

Jessica Hartung - author of The Conscious Professional

Michael Diettrich-Chastain - author of Changes (May 2019)

Abigail Shaffer - author of Children of the Country and forthcoming MG novel series

Under non-disclosure agreements, I have also consulted for two other New York Times-bestselling authors.

Catherine Campbell knows the business of writing and the business of marketing, and has the ability to guide writers with clarity and wisdom through both worlds. Her advice will be tailored with care for each writer, whether the writer is new or experienced, self-published or traditionally published, and in whatever genre or style the writer works in.
— Berit Ellingsen, author of Not Dark Yet

What is a PR? Well to be honest...I had some ideas about what PR is that I’m not so proud of...and Catherine and her team blew all my stereotypes out of the water. If you want to get stuff done and have someone help you tell the world about it this is your team. She did some wonderful stuff that we would not have considered with the launching of our book Ask Powerful Questions: Create Conversations that Matter. She knows how to look at data (that makes my eyes go cross) and use it to make Best Seller a real thing.
— Will Wise, author of Ask Powerful Questions

CASE STUDY:

I helped author and business leader Will Wise launch his new book, Ask Powerful Questions, on Amazon in paperback and ebook formats. Within the first 3 days of publication, Ask Powerful Questions reached the #1 spot in its Amazon categories and continued to hold the #1 spot for the next 30 days. During the first three months of launch, we secured 15 media appearances & coverage for Will and his co-founder, Chad Littlefield. Book reviews jumped from 10 to 72 starred reviews. Over two months following launch, over 6,000 copies of Ask Powerful Questions were downloaded and sold worldwide and the brand’s social media engagement increased by 10%. We also observed increases in email subscribers, web traffic and YouTube engagement.