7 years in book e-commerce

12 years in marketing & PR

12 years in creative writing

Let's build your author platform and spread the word. 

My industry areas of expertise are: adult literary fiction, memoir, essay collections, business, natural health and wellness, and food writing. 

I work with debut and established authors, self-published and traditionally published books, and I would love to team up with your publisher’s marketing and publicity team.

Contact me to schedule a free consultation. Now accepting clients for 2019-2020 book launches.

 

MARKETING AND PUBLICITY CONSULTING

Investment: varies per project

Timeline: launch marketing and PR should begin at least 6 months prior to your book’s release. other projects can start anytime.

WHAT YOU NEED TO KNOW: 

Open to debut and established authors. ALL CONSULTING AGREEMENTS INCLUDE: prep questions, a working Google Doc "master plan" that we add to with each session, creative strategy development, regular meeting times, consulting and implementation, a recording/notes from each meeting, and next step recommendations.

HOW I HELP AUTHORS & LITERARY ORGANIZATIONS:

  • Personal/organization brand positioning & messaging

  • Book positioning and messaging

  • Social media strategy

  • Email list building strategy

  • Readings & events strategy

  • Reviews and influencer strategy

  • Book retailer strategy

  • Self-publishing campaigns

  • Author Squarespace custom website design

  • Social media platform set-up and maintenance/training

  • Email marketing set-up and maintenance/training

  • Marketing strategy and management: advertising, partnerships, giveaways, sales, user-generated content, direct mail, social, email, and more

  • Literary publicity strategy and management: media and press kit, galley and ARC distribution, press list creation, outreach, event and appearance coordination, book tour scheduling, and more

 

PAST & RECENT CLIENTS

Jodi Rhoden - author of Cake Ladies and a forthcoming memoir, My Life in Cake

Will Wise - author of Ask Powerful Questions

Christine Kane - author of The Complete Guide to Vision Boards

Berit Ellingsen - author of Not Dark Yet and Vessel and Solsvart

The Passed Note - Young Adult literary magazine

Dr. Gus Vickery - author of Authentic Health

Maryedith Burrell - actress, documentarian and author

Bill Treasurer & John Havlik - co-authors of The Leadership Killer: Reclaiming Humility in an Age of Arrogance

Jessica Hartung - author of The Conscious Professional (January 2019)

Michael Diettrich-Chastain - author of Changes (March 2019)

Catherine Campbell knows the business of writing and the business of marketing, and has the ability to guide writers with clarity and wisdom through both worlds. Her advice will be tailored with care for each writer, whether the writer is new or experienced, self-published or traditionally published, and in whatever genre or style the writer works in.
— Berit Ellingsen, author of Not Dark Yet